40 SKUs · 10 Categories · Ready to Label

Masks are TikTok Shop's most-gifted skincare category — overnight gel masks, no-mess clay sticks, peel-offs and hydrogel patches cover every format buyers are searching for in 2026.

Viral Category

Overnight Collagen Gel Mask

Overnight gel mask that seals in actives for a visible morning glow — one of the most-shared skincare products on TikTok right now.

FOB $0.90–2.20MOQ 1,000 pcs

Trending Format

Kaolin Clay Mask Stick

Twist-up green clay stick for targeted pore care and T-zone control — the no-mess format behind the clay mask resurgence in the US.

FOB $1.10–2.30MOQ 1,000 pcs

Evergreen Best Seller

Hydra Soothing Sheet Mask

Bio-cellulose sheet mask with hyaluronic acid & centella — a retail staple and subscription-box favourite across Europe.

FOB $0.35–0.90MOQ 10,000 pcs

Viral · High Repeat

Under-Eye Hydrogel Patches

Cooling hydrogel patches with collagen and gold flakes, 30 pairs per jar — eye patches are one of the highest-repeat, lowest-unit-cost entry SKUs on TikTok Shop US.

FOB $0.60–1.40MOQ 1,000 pcs

Viral Format

Charcoal Detox Peel-Off Mask

Activated charcoal peel-off mask for blackheads and excess oil. Peel-off is the most filmable mask format there is — ideal for creator-led and impulse-buy content.

FOB $0.80–1.80MOQ 1,000 pcs

Acne & Pores

Salicylic Acid 2% Clarifying Clay Mask

BHA plus kaolin treatment mask for congested, acne-prone skin. Salicylic acid is the #2 most-searched skincare ingredient in the UK (~79K searches/month) — pairs with our BHA cleanser.

FOB $1.20–2.40MOQ 1,000 pcs

Ingredient-led skincare is how Western consumers shop. These six SKUs cover the highest-demand efficacy lines of 2026: barrier repair (niacinamide), regeneration (PDRN), brightening (vitamin C), anti-aging (retinol), hydration (hyaluronic acid) and tone correction (azelaic acid).

Best Seller

Niacinamide 10% Barrier Serum

10% niacinamide + ceramides + centella. Barrier repair is 2026's #1 skincare narrative — high repeat purchase, all skin types.

FOB $1.50–3.00MOQ 1,000 pcs

Fastest Growth +2,400%

PDRN Salmon DNA Serum

The hero K-beauty regeneration serum of 2026 — PDRN search volume grew 2,400% YoY. Ride the wave with a ready-made formula.

FOB $2.00–4.00MOQ 1,000 pcs

Brightening Line

Vitamin C Brightening Serum

Stabilized vitamin C + ferulic acid for dullness and dark spots — brightening remains one of the highest-repeat categories in EU retail.

FOB $1.60–3.20MOQ 1,000 pcs

Anti-Aging Gold Standard

Encapsulated Retinol 0.5% Renewal Serum

Time-release retinol in a squalane-buffered base. Retinol is the most evidence-backed anti-aging active (~55K UK searches/month) and encapsulation makes it tolerable for first-time users.

FOB $1.80–3.60MOQ 1,000 pcs

Hydration Hero

Hyaluronic Acid Multi-Weight Serum

Five molecular weights of hyaluronic acid plus vitamin B5 for multi-depth plumping (~65K UK searches/month). Layers under any routine — the safest first serum you can stock.

FOB $1.40–2.80MOQ 1,000 pcs

Rising Star

Azelaic Acid 10% Clarifying Serum

For redness, rosacea-prone skin and post-acne marks. Azelaic acid has now overtaken hyaluronic acid in UK search volume (~66K/month) as pigmentation and tone move centre stage.

FOB $1.60–3.20MOQ 1,000 pcs

From barrier-first repair creams and weightless gels to a full anti-aging night range — our monthly capacity of 30+ tons of cream products makes this our deepest category.

#1 Narrative

Ceramide Barrier Repair Cream

Ceramide + panthenol + centella recovery cream — the all-skin-types staple US & EU shelves keep re-ordering.

FOB $1.40–2.80MOQ 1,000 pcs

Brightening Line

Vitamin C Brightening Day Cream

Airless-pump day cream with stabilized vitamin C — pairs with our Vitamin C Serum into a ready-made retail duo.

FOB $1.50–3.00MOQ 1,000 pcs

Trending +400%

Oil-Free Gel Moisturizer

Weightless water-gel for oily and acne-prone skin — oil-free moisturizer searches grew 400% YoY among younger US consumers.

FOB $1.20–2.60MOQ 1,000 pcs

Night Repair

Encapsulated Retinol Night Repair Cream

Slow-release retinol night cream with ceramides and squalane — pairs with our retinol serum into a complete anti-aging routine your buyers can retail as a set.

FOB $1.70–3.40MOQ 1,000 pcs

Mature Skin

Collagen Peptide Firming Cream

Hydrolysed collagen plus Matrixyl-style peptides for loss of firmness. Collagen is the single most-searched skincare ingredient in the UK (~119K/month), with peptides at ~57K.

FOB $1.80–3.60MOQ 1,000 pcs

Clean Beauty · +49% Search

Bakuchiol Gentle Renewal Cream

Plant-derived retinol alternative with rosehip and squalane. "Bakuchiol serum" searches are up 49% YoY, driven by sensitive-skin and clean-beauty buyers who cannot tolerate retinoids.

FOB $1.50–3.00MOQ 1,000 pcs

Gentle, barrier-safe cleansing replaced harsh stripping — and double cleansing (balm + gel) is now standard practice for skincare-savvy buyers.

Everyday Staple

Gentle Gel Facial Cleanser

pH-balanced, sulfate-free gel cleanser with amino-acid surfactants — cleans without stripping, safe for morning and night.

FOB $1.00–2.20MOQ 1,000 pcs

K-Beauty Format

Pore-Purifying Clay Foam

Whipped "pore mousse" with clay and BHA — the K-beauty cleansing format trending for deep pore purification.

FOB $1.10–2.40MOQ 1,000 pcs

Double Cleanse

Melting Cleansing Balm

Sherbet-to-milk cleansing balm that dissolves SPF and makeup — step one of the double-cleanse ritual now standard in the US & EU.

FOB $1.40–2.80MOQ 1,000 pcs

The under-eye area is 2026's micro-optimization zone — depuffing, firming and retinol night repair cover the three buyer intents.

Morning Routine

Caffeine Depuffing Eye Cream

5% caffeine complex with cooling metal applicator — depuffing and dark-circle care for the morning-scroll generation.

FOB $1.20–2.60MOQ 1,000 pcs

Firming Line

Peptide Firming Eye Serum

Roller-ball peptide serum targeting fine lines and crepey texture — peptides are the most-searched anti-aging ingredient family of 2026.

FOB $1.50–3.20MOQ 1,000 pcs

Night Repair

Retinol Night Eye Cream

Encapsulated 0.5% retinol with buffering squalane — the night-time anti-aging step for established skincare buyers.

FOB $1.60–3.40MOQ 1,000 pcs

"Cloud skin" — blurred, breathable, filter-like — defines base makeup in 2026. All shades are calibrated to fair-to-deep EU/US undertones.

2026 Trend

Cloud Skin Serum Foundation

Serum-infused, medium-coverage foundation with hyaluronic acid — 60%+ of buyers now want skincare benefits in their base makeup.

FOB $1.80–3.60MOQ 1,000 pcs

K-Beauty Format

Blurring Cushion Foundation

Soft-focus cushion with puff applicator, 20 shades — K-beauty's most exported base format, refill options available.

FOB $1.80–3.50MOQ 1,000 pcs

High Repeat

Full-Coverage Liquid Concealer

Flexible full-coverage concealer in 24 shades — the under-eye concealer is the single best-selling makeup SKU on TikTok Shop US.

FOB $1.30–2.80MOQ 1,000 pcs

Juicy, blurred and treatment-driven — lip oils, tints and soft-matte liquids have replaced traditional matte lipstick as the volume drivers.

Category #1

Nourishing Lip Oil

High-shine, non-sticky glass lip oil with jojoba & vitamin E — the top replenish-at-checkout category in Europe. 8 shades + clear.

FOB $1.00–2.00MOQ 1,000 pcs

Comeback Trend

Velvet Matte Liquid Lipstick

Blurred, buffed-out soft matte that never feels dry — matte lips are back, but this time the finish is weightless and comfortable.

FOB $1.20–2.60MOQ 1,000 pcs

Skincare Lip

Peptide Lip Tint

Serum-infused hydrating tint with peptides & shea — the viral "skin-care lip" format dominating US TikTok Shop. 12 shades.

FOB $1.20–2.50MOQ 1,000 pcs

Warm nude palettes stay the volume king, cream sticks win the "no-brush" crowd, and multichrome is the Y2K-leaning traffic magnet.

Volume King

12-Shade Nude Eyeshadow Palette

Warm browns, taupes and champagnes with buttery pressed pigment — the neutral palette remains the highest-volume eyeshadow SKU.

FOB $2.20–4.50MOQ 1,000 pcs

No-Brush Format

Cream Eyeshadow Stick

Twist-up cream-to-powder shadow in shimmer & matte finishes — swipe-and-go format loved by the clean girl aesthetic.

FOB $1.10–2.40MOQ 1,000 pcs

Traffic Magnet

Multichrome Eyeshadow Palette

Duochrome pans that shift teal → purple → bronze — the most filmable, most-shared eyeshadow content format on TikTok.

FOB $2.50–5.00MOQ 1,000 pcs

K-beauty's barrier-first philosophy is expanding from face to body — the fastest-growing whitespace in Western skincare retail.

Entry Point

Botanical Body Scrub

Sugar-based exfoliating scrub, custom scents & textures — scrubs are the fastest-growing entry point into premium body care.

FOB $1.20–2.60MOQ 1,000 pcs

Barrier-First

Ceramide Body Lotion

Face-grade ceramide & panthenol lotion for body — Western shoppers now expect "skin-grade ingredients" on body shelves.

FOB $1.30–2.80MOQ 1,000 pcs

Premium Margin

Nourishing Body Oil

Fast-absorbing botanical oil blend with a satin finish — high perceived value and strong gift-season sell-through in EU retail.

FOB $1.40–3.00MOQ 1,000 pcs

Hair care is where "skinification" is happening fastest — scalp-first routines, bond repair and heat protection are the three growth engines. TikTok Shop US haircare alone runs at $40M+ a month, with scalp and growth products leading the surge.

Viral · Searches +150%

Rosemary & Mint Scalp Growth Oil

Rosemary, peppermint and biotin scalp oil with a precision dropper. Rosemary oil searches jumped 150% YoY (400K → 1M+) — the single most viral hair SKU of 2026.

FOB $1.30–2.80MOQ 1,000 pcs

Entry SKU

Sulfate-Free Bond Repair Shampoo

Amino-acid bond builders in a gentle sulfate-free base. Bond repair searches rose 27.6% YoY while sulfate-free stays the most-searched clean-haircare claim.

FOB $1.50–3.00MOQ 1,000 pcs

Highest Margin

Keratin Bond Repair Hair Mask

Deep-conditioning keratin and protein mask for bleached or heat-damaged hair — masks are the highest-margin haircare category and the best before/after content format.

FOB $1.80–3.60MOQ 1,000 pcs

Routine Essential

Leave-In Heat Protectant Serum

Weightless leave-in serum shielding hair up to 230°C while detangling and adding gloss — hair serums are 2026's #1 haircare trend and a daily-use repeat purchase.

FOB $1.40–2.80MOQ 1,000 pcs